Our most recent lecture was really interesting for its look at international PR and because we heard a really lively debate on whether international PR exists or not.
I mean even in today's world, where globalization is so apparent, can we really claim that international PR exists?
PR activities in each country need to be tailored to the society, culture, customs, consumer desires etc of that country. I think PR activities cannot be homogeneous to the entire world and hence the idea of international PR, in that Public Relations activities which encompass and can successfully target and speak to the whole world's population do not exist.
However after doing some research on the subject I found a website for the International Public Relations Association (IPRA).
However I don't think the existence of the IPRA substantiates claims for the existence of international PR.
The IPRA states its 'Mission' is to "be the world's most relevant, successful, resourceful and influential professional association for senior international public relations executives".
No where does it state to support or encourage global PR activities suited to an international audience.
However what I did find interesting was that under the 'Links' section of the website, there is a list of PR associations from different countries. There are official PR associations for over 20 countries, ranging from New Zealand to Serbia.
Here is the link: http://www.ipra.org/links.asp
Virtually every country in the world, it seems, have established PR activities. I think this is great. Whilst international PR may not exist, Public Relations as a field has become important and influential enough to be present and thriving in countries across the world
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