So in our most recent lecture we discussed PR and ethics, and took a look at what we meant by the term 'ethics'.
This topic was super interesting to me and really got me thinking about the profession of Public Relations. I mean, Public Relations practitioners and Public Relations in general gets (ironically) such a negative image because of the perception that as professionals and an industry we do not act ethically. Public Relations is perceived to help corporation or other organizations 'pull one over' the public or to 'spin' the truth. I think we are seen today like the 'ad men' of the early days of advertising. Almost like fast talking, sales men that will say anything to sell anything. But in this media saturated society organizations need PR professionals to communicate effectively with their audiences, it is after all only a job. But what to do about the idea that PR is unethical? Strangely the profession all (supposedly) about image and perception, has a very negative image itself. I am not sure how to pose a solution - anyone have any ideas?
Until then enjoy this cartoon I found, which seems to sum up the idea that PR practitioners have no ethical center!
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